The legendary cosmetic brand Yves Saint Laurent has presented actress Zoë Kravitz as her new muse of beauty.
Known for her fresh and risky style, we will see the collaboration of the firm and the also singer exclusively on social networks, where Kravitz will share her favorite products, tips and beauty looks.
“It has always been one of my favorite brands. His ability to combine the most chic style with an authentic touch is for me one of the best ways to express himself through fashion and beauty,”Kravitz said in a statement. "Nothing is forced or false, on the contrary, everything is strong, bold."
The authenticity and the cool factor of the interpreter was precisely what attracted the firm to her.
“Zoë is not afraid to defend what she believes in. We love your trust and authenticity as much as your humility. Zoë's inner and outer beauty represents modern women. As a YSL muse, she represents the vision of the brand, appealing to women of all ethnicities to feel powerful through beauty,”said the president of L'Oréal's division of international designer collections, Alexandre Choueiri.
In addition to the social media campaign, Kravitz will appear on the Before the Light project, a series of videos that will show the moments before the booming musical talent show that uses the power of makeup to reveal their personality on stage.