Joe Jonas brings out his modeling skills in Diesel's new campaign.
The singer appears in the brand's spring campaign alongside his bandmates DNCE.
In the campaign, called #dieselhashtag, the group appears wearing jeans, patterned pieces, and leather jackets.
The brand has wanted the promotion of its new campaign to be spread aggressively on social networks and, to that end, the campaign has also been launched on platforms such as Grindr, YouPorn (for its underwear line) and Pornhub, among others.
The brand is also using fun symbols and messages to appeal to consumers.
"In the ads what we see is that only false dreams are sold, false things, this impossible beauty," Nicola Formichetti, artistic director of the brand, told Dazed Magazine. "I think we have to be honest. Yes, this is an advertisement, but people laugh."