Desigual Signs Winnie Harlow, The First Model With Vitiligo

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

After accumulating fans on Instagram and fascinating the fashion world with her appearance on America's Next Top Model, the Canadian model Winnie Harlow has achieved her first campaign with a great brand.

The Spanish firm Desigual has signed the 19-year-old mannequin, who has suffered from vitiligo since she was 4, for its autumn winter 2014 campaign under the motto "Desigual and the moles that waste attitude", in clear reference to the garments of the new collection as well as Harlow's skin.

Vitiligo is a degenerative disease that affects the cells responsible for skin pigmentation, which translates into the appearance of large spots of a much lighter shade than natural, being more evident in black people.

“We are very clear that differences are the sauce of life. And, fortunately, each and every one of us is like this: unique and different, and we have to appreciate and celebrate it,”explained the brand, which has chosen the model“for having made its very special skin its best asset., demonstrating to everyone with his attitude and self-esteem that this peculiar trait of his is an essential part of his exotic beauty”.

Harlow, who has defined herself as a "model-spokesperson for vitiligo" claims to have suffered discrimination as a child for her problem. "They used to call me 'zebra' or 'cow,'" she said in an interview posted by Thosegirlsarewild on You Tube. "I have had to explain that I am not a monster, that I do no harm."

What do you think of this new advertising campaign?