The Pigs Of The New Gucci Campaign

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

The imagination of Alessandro Michele, Gucci's creative director, seems to be endless. In previous collections he has been inspired by all kinds of insects and strange beings and this time the Italian has surprised everyone by placing an animal that has not been used much, to say the least, in the center of his new campaign and capsule collection. fashion.

With this launch, the Italian wanted to pay tribute to joining the Chinese New Year celebrations that are celebrated on February 5 and this year the cycle of the pig begins, which in Chinese culture is a symbol of good luck, but many users of the Social networks have put the cry in the sky, see why.

As expected, the campaign photographed by Mark Lebon is not without controversy. And it is that many have criticized on Instagram the type of images in which pigs appear accusing the brand of animal abuse in some cases and in others of encouraging people to keep pigs as pets for a fashion issue without really knowing what care needs or if it is appropriate to have them in a house.

"Honestly, this is horrible," writes a user on Instagram along with an image in which you can see a young couple taking their two little pigs for a walk in a baby carriage. "It's too much, poor little pigs," wrote another offended user.

And to you, does this campaign seem offensive?

The collection includes 35 pieces in total ranging from sweaters to watches, wallets, sunglasses and handbags. It includes several pieces with the image of Disney's Three Little Pigs in blue and white on the legendary logo of the Italian house.